2nd Suicide at Heritage Guild

I didn't see this anywhere on Patch (absolutely possible that I missed it), but thought it was worth sharing as I know several people from LST/HB go to Heritage Guild in Easton.  It is being reported that this past Thursday, and second individual went to this gun range and committed suicide.  Heritage Guild made news back in the Spring when an individual came into the range, rented a gun, and shot himself.  

I believe this to be newsworthy since being an avid firearms person, I cannot think of any other range within 100 miles that has had a similar circumstance (and certainly not twice in the same year).  While neither event posed direct risk to other patrons, I feel it necessary to make others aware.

Heritage Guild pulls many of its customers from the People's Republic of NJ (where they have two stores).  They specifically opened their store in Easton to diversify and have a store in a State where the gun laws were not so restrictive as to prevent them from making money.  

What do you think is the reasoning behind individuals renting guns from a gun range to commit suicide?  How do you feel that this business could better protect its customers from having to witness such a horrific event?