In every small town businesses come and go. It's the ones that stay over many years that help form the bedrock of a community by offering the products and services that local residents need.
, a jewelry store on Main Street in Hellertown, can be considered a part of the Hellertown business community's bedrock thanks to its history in town, which extends back decades.
The store that was purchased in 1994 by business partners and current owners Denise Knauss and Lynn Kemmerer originally opened as Gold 'N' Things in 1983. After they purchased it, Knauss and Kemmerer spent two years downsizing the store and re-envisioning it--a process that included changing its name to Klassic Gold.
However, the name hasn't been the only thing that's changed.
"One of the most noticeable changes since 1994, has been the type and variety of merchandise we carry," Kemmerer said. "At the time we purchased the business, the inventory consisted mostly of fashion jewelry. Since that time, we have gradually worked to expand that."
Today, Klassic Gold carries a jewelry selection that includes bridal, diamond and gemstone jewelry, karat gold and sterling silver, estate and consignment jewelry, and even baby jewelry.
The store also offers a variety of services, including ear piercing, expert jewelry repair and restoration, bead and pearl restringing, and jewelry appraisals, which continue to bring in a clientele of all ages.
"It is particularly warming to have the children--who as infants and toddlers came in with their parents--now shop here for themselves, as young adults," Kemmerer and Knauss both explained.
Customers have come to recognize the business for both its level of service and its wide selection of merchandise, which suits a variety of tastes and budgets, they said.
Kemmerer was originally hired by the owner of Gold 'N' Things to do bookkeeping and payroll for the company, which at that time had locations in five states.
Knauss began working in part-time sales with the company before gradually working her way into a supervisor's position and also becoming a buyer for the company.
Now, as business partners, both say their success stems from their enjoyment working with Klassic Gold's clients.
Sharing the responsibilities of the business can be challenging at times, but Kemmerer said that "behind the scenes, we have learned over the years what our individuals strengths and talents are, and, therefore, are able to work together to successfully run the business."
Both also credited the Hellertown business community for the support it has provided them over the years. When tough times have hit, the Hellertown community has always rallied around to help, they said.
Klassic Gold will be taking part in . Along with many other local businesses and organizations, they will have a table in Hellertown's , as well as a storewide sale at their Main Street location.
Regular business hours for Klassic Gold are:
Thurs and Fri: 9-6
Summer hours are:
Klassic Gold also offers extended hours during the holiday season, because the winter holidays are their busiest time of year.