What's a cash mob?
It's when a group of people agree to spend a minimum amount of money at a local business, where they meet to surprise its owner/staff with an infusion of cash.
Participants in the upcoming cash mob will meet at 4:30 p.m. at the intersection of Main Street and Cherry Lane in Hellertown (the east side of the street). Nearby parking is available at the Weiss Schantz/Michael Homa parking lot.
The mobbers will then walk to the surprise business destination. Everyone is welcome to attend, but all participants are encouraged to spend at least $10.
The Hellertown BBRP is requesting the community’s help to spread the word via word of mouth and social media.
The Hellertown Cash Mob's History…
The Hellertown Borough Business Revitalization Program (BBRP) coordinated the borough’s first cash mob back on Black Friday in 2012. The surprise destination to those attending (and the owners) was the shop at Lost River Caverns. A dozen people “mobbed” the cave's souvenir store that day. A second cash mob was held at Warm Sugar, a Main Street bakery, and yielded about 15 participants.
In a thank you letter, Lost River Caverns’ co-owners Robert Gilman and Beverly Rozewicz wrote that “the Cash Mob certainly did help our finances that day and provided a bright spot in the week. It was a nice surprise and a fun event. I hope the publicity of the event helps raise awareness and continues to encourage the 'shop small, shop local' message.”
Additional Background on Cash Mobs
A cash mob is a growing trend in support of the “shop local, buy local, think local” movement, whereby members of a community come together and spend a minimum amount of money at a locally-owned establishment to show their support for small business. The destination remains a secret to the mobbers and the business to be mobbed; the location is pre-chosen by the mob’s organizers.
Photo: Participants in the Black Friday 2012 cash mob at the Lost River Caverns gift shop in Hellertown line up to make purchases (photo provided by the BBRP).